communication kit

For a tailor-made target communication

brandworkers – Portfolio

Strategic consulting:

  • Creation and evaluation of target group analyses
  • Benchmarking Competitors
  • Planning and implementation of Design-Thinking-Workshops for strategy definition, as briefing basis, definition of target groups/personas and customer journey workshops
  • Tender consulting for companies regarding communication and brand strategy
  • Strategic consulting and product development of new products and services
  • Development of brand identity: naming, product design and equipment
  • Brand building and further development as well as “brand fresh-up“
  • Conception and implementation of marketing strategies
  • National and international

Content Marketing:

  • Creation of relevant content modules for Internet presence, blog posts, news, technical articles and company presentations
  • Search engine optimization:
    Consistent generation and alignment of content according to the information needs and keywords of the targeted user groups
  • National and international

Public Relations:

  • Launch PR of companies and products through proactive press work
  • Writing professional articles and editorial content
  • Placement of press releases and trade articles in the respective relevant trade press
  • Trade fair PR
  • Continuous corporate PR (we act as an external press department)
  • National and international



go-digital Consultant

brandworkers® is a consulting company authorized by the BMWi for the module “digital market development” within the scope of the go-digital promotion program.

The digital market development module includes consulting and implementation of professional online marketing.

As the recipient of the grant, brandworkers® bears overall responsibility for the project, submits the project application and takes over the complete administrative management of the project for the SMEs to be advised.

You can find more information under:
Go Digital

Potential consultants

We are accredited as potential consultants within the framework of the RKW-Landescoachings (Coaching Promotion Programme of the Ministry of Finance and Economy Baden-Württemberg with funds from the European Social Fund).

Here, external coaching of SMEs is promoted by individual, usually long-term support from an external expert (coach) as a potential consultant.

You can find more information under:
RKW BW Landescoaching